Your hair color is an investment well worth protecting—and summer, with its abundance of sun and water, is one of its biggest threats. Fortunately, there are steps you can take to maintain your color’s prestige—and a few things you might not know were contributing to its downfall.

OVERWASHING

The desire for squeaky-clean hair can feel irresistible, but unfortunately, even wetting your hair leaves your color vulnerable to damage. Water causes the hair to swell and lifts the cuticle (the shingle-like layer of cells that strengthen and protect your strands. This lets dye molecules escape and wash down the drain. Go old school and pop on a shower cap, or simply throw your hair into an out-of-the-way bun when you hop into the shower.

USING THE WRONG SHAMPOO

When you do wash, do it right. Opt for shampoo specific to color care, which works by sealing your cuticle and reducing the leaching of color. We’re huge advocates of Goldwell Fade Stop and other Goldwell color safe shampoos and conditioners. Bonus Tip: When you’re in the shower after you shampoo, wring the excess water out of your hair. You’ll see a lot more bang for your buck!! You’ll see less product waste, and enable the conditioner to better penetrate the hair shaft.

JUMPING RIGHT IN

To the pool, lake, ocean, or whatever other body of water your summer adventures have taken you. Before taking the plunge, wet your hair down. (Yes—this is your exception to the minimal water rule.) Your hair is like a sponge and It will only absorb so much of something. And it’s much better off if that something is water in its purest form, rather than water laced with chlorine, salt, or the heavy concentration of minerals found in freshwater bodies. All these can contribute to color fading and increase damage. After you swim, rinse your hair again as soon as possible. Never let chlorine dry in your hair — it tears it up. Not to mention, often leaves it green.

Armed with these tips and a few choice products, you’re set to enjoy extended time with your blonde, brunette, red, or rainbow of pastel. You deserve it!!!

BLONDES

Goldwell is known for Blonding...we hope you LOVE BLONDE as much as we do!

Goldwell Pure Pigments

ENTER AN INFINITE WORLD OF COLOR CREATIVITY

TAKE COLOR EXPERTISE TO THE NEXT LEVEL

The six concentrated tones of @Pure Pigments add a unique play of color reflections and shine to your Goldwell color. 

Pure Yellow, Pure Orange, Pure Red, and Pure Violet create
vivid tones and effects. Pearl Blue and Matte Green soften and 
counteract unwanted tones.

ELUMENATED HAIR COLOR

Elumenated Hair Color is the result of @Pure Pigments
surrounding Topchic, Colorance and Nectaya’s depth and coverage
with an outer ring of extraordinary color brilliance and shine.
This layering of color creates a moving, 3D effect that changes and
morphs as light hits it.

THE HD3 COLOR TECHNOLOGY

HD3 Color Technology in @Pure Pigments is the next generation of
direct dye technology from Goldwell.
This breakthrough innovation creates long-lasting, multi-dimensional,
high-definition color results for unique light reflections and
extraordinary shine from all angles. It turns hair color
into Elumenated Hair Color.